1.8 million unused Nando's points. 780 giant Nando's cards nicked. 189 pieces of press. One actual billboard stolen. We made unused loyalty points irresistible by inviting the public to rob our adverts, going on to create one of Nando's most successful activation in the history of chicken.
The campaign surpassed recruitments targets in the first week of launch by showing our audience that they belong where their values mean something. Dropping viewers into the center of the action and asking them what to do next.
Within the first week the campaign had already broken British Army recruitment records three times, grabbing headlines globally. Launching the idea of ‘Army Confidence.'A lifelong self belief that can't be found anywhere else.
Ever wanted to stroke a broadband advert? We launched a new brand world for Plusnet. With 'That's A Plus' becoming the most recognised telco line after just six months in market.
Teased content went viral before the campaign even launched. Going on to make front page news in print and online. To show that while the Army is more advanced than ever, nothing can do what a soldier can do.
In an era when heartwarming Christmas ads were the be-all and end-all, nothing summed up Lidl's record-breaking Christmas better than this tweet: “Most companies are making magical, emotional Christmas adverts, and Lidl have just punched a robin with a label and stabbed a carrot in the face.”
Voiced by serving soldiers from across the Army, the spot championed one powerful truth. There are no 'female soldiers' in the British Army. Only soldiers.
Onken's online game was almost definitely the first time in history you could get a Chili, Cherry & Carrot yogurt delivered to your door. The site crashed due to popular demand as people watched fruit get massaged and murdered.
'Pride Camo' was launched by the British Army in 2017, making Gay Times' Top 10 Pride Campaigns. While normal camo cream is designed to keep soldiers unseen, this one let them stand out and stand proud. With thousands distributed for Pride.
The National Citizen's Service gave teenagers the skills they needed for life. This award winning rebrand campaign looked at the entire programme from the logo up. Helping teenagers turn a life of being told 'no you can't' into No We Can.
The British Army wanted to combat the idea that failure is a weakness. In their own words: "Aim too low and succeed? No thanks. We’re the British Army. Be the best." Once again, grabbing headlines at launch.
The National Citizen's Service reframed the criticism teens face from society. By translating these negative statements into positive strengths.
Writing and directing a spot for United We Dream, a charity fighting to protect the rights of undocumented people in America. Winner of ADCAN's New Directors competition in LA.
Relaunching first direct bank to a younger audience living less formulaic lives. Across TV, OOH, wall murals, light projections and a train departure board or two.
Introducing privacywear for the viral age. This AI-powered cap recognised if you were about to get caught in influencer's content without your consent and deployed a hidden visor. Made by cult fashion designer Ancuta Sarca, whose designs are worn by famous faces, from Rihanana to Charli XCX.
Women’s clothes have terrible pockets. Fake pockets. Tiny pockets. No pockets. Hands filled with things that should be in pockets. The solution was clear. Introducing the Jockets. Pretentious. Premium. Practical.
'Hot, lonely bananas in your area want to meet YOU.' Single bananas are 60% more likely to be thrown out. So we got hot and steamy on Hinge for Valentines.
Bread has gone from being the basic of all basics, to a status symbol. We gave pigeons a slice of the action with the first Michelin Starred pigeon feed. Sourced from one of the 50 best restaurants in the word.
Bystander CPR can triple a person's chance of survival. But women are up to 27% less likely to be given CPR by bystanders. This T-shirt was designed to get more people performing life saving CPR.
Long before AI slop filled our feeds, lost cat posters popped up around London with a rather unusual pet on them. Meet Mitty, the AI generated...cat. Getting perplexed people talking from Kilburn to Kenya.
House of the Dragon Season 2 was about to drop. But with treachery and treason everywhere, can you really trust that your partner won’t binge it without you? Working with a cutthroat legal team we made a watertight contract.