NOTHING CAN DO
WHAT A SOLDIER CAN DO
Teased content went viral on TikTok before launch and the campaign made front page news in print and online.
Showing that while the Army is more advanced than ever, nothing can do what a soldier can do.
A second instalment of 'Nothing Can Do What A Soldier Can Do' was released. Highlighting the empathy that only a soldier can bring to a disaster zone.